Hey Julia, why are you using the name "Joules"?
Yes, my formal name is Julia. I'm named after my great grandmother, Julia Kinney.
A handful of years ago I checked how many people shared my name. 1200 Julia Martins and 2000 Julie Martins. I needed a way to distinguish myself from others that shared the same name.
My nickname is "Joules". That particular spelling (newtons of energy) is from spending many years riding electric powered mountain bikes and producing an e-zine about electric powered bikes.
There you have it. That's how I came to be known as Joules and business name JoulesPaints.
From ejoebike.com published 2012
"Julia Martin, design director for V is for Voltage magazine, sets a high bar for the ebikes she test-rides and writes about. Her recommendations are based on a rigorous series of tests over different kinds of surface materials. “My daily ride includes mixed trails and roads and I rode the heck out of my [bike] until the . . . motor failed and the second set of tires were literally worn bare.”